How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-brain thinking. This is what sparks connection and creates raving fans. For the first time, here's a powerful framework that decodes the right-brain ...
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How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-brain thinking. This is what sparks connection and creates raving fans. For the first time, here's a powerful framework that decodes the right-brain principles that make customers care. Through compelling examples distilled from iconic brands and emerging gems, Fortune 500 strategist Tracy Carlson illuminates six core principles that will help your brand come to life and fresh approaches you can immediately apply to both your business and marketing strategies. Provocative and entertaining, this groundbreaking guide for business will resonate with innovators, brand experts and small business owners alike. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.
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Add this copy of What Great Brands Know: Unleash Your Right-Brain Genius to cart. $10.57, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by Longstocking Press.
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Elwell, Peter. New. Trade paperback (US). Glued binding. 238 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of What Great Brands Know: Unleash Your Right-Brain Genius to cart. $10.58, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Longstocking Press.
Add this copy of What Great Brands Know: Unleash Your Right-Brain Genius to cart. $12.06, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2014 by Longstocking Press.
Add this copy of What Great Brands Know: Unleash Your Right-Brain Genius to cart. $12.06, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by Longstocking Press.
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Elwell, Peter. Fine. Trade paperback (US). Glued binding. 238 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of What Great Brands Know: Unleash Your Right-Brain Genius to cart. $12.07, good condition, Sold by BuenaWave rated 5.0 out of 5 stars, ships from Oklahoma City, OK, UNITED STATES, published 2014 by Longstocking Press.
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This is a used book that has been loved and read by a previous owner. This book shows signs of wear and has some creasing but remains a good readable copy. May not contain codes CDs Inserts that is included with the book. *Your satisfaction is our 1 priority so please feel free to contact us if you have any questions or concerns about your purchase. Thank you for choosing to shop with us and happy reading!
