Webcasting Worldwide tackles one of the most timely topics in mass communication today--the delivery of audio and video content via the Web, or webcasting--employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets.
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Webcasting Worldwide tackles one of the most timely topics in mass communication today--the delivery of audio and video content via the Web, or webcasting--employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets.
Read Less