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Waves of Change: The Improbable Rise of a Media Phenomenon

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Waves of Change: The Improbable Rise of a Media Phenomenon - McKenney, James L, and Copeland, Duncan C, and Mason, Richard O
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Information technology (IT) has revolutionized many industries over the past several decades. McKenney examines two cases in which IT facilitated radical change--the development of Bank of America's ERMA check-sorting system and American Airlines' SABRE reservation system. From these experiences, he presents a framework for an IT-based strategy that will help managers in all industries to improve their competitive strengths.

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Waves of Change: The Improbable Rise of a Media Phenomenon 1995, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875845647

Hardcover