Skip to main content alibris logo
Warnings - Lehto, Mark R
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Examines the effectiveness, adequacy, design & application of warnings & symbols as they appear on food products, drugs, home products, highway signs & in other public places. Early chapters document the scientific foundations applicable to instructions & warnings design which are embodied in concepts from communication theory & psychology. These are then used to model how people cognitively receive & process warning information. Later chapters describe how knowledge-based & knowledge-engineered methodologies can be applied ...

loading
Warnings 1987, Fuller Technical Publications, Ann Arbor, MI

ISBN-13: 9780940537002

Hardcover