Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
Read More
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
Read Less
Add this copy of Wally Olins: the Brand Handbook to cart. $15.25, very good condition, Sold by WeBuyBooks, ships from Rawtenstall, LANCASHIRE, UNITED KINGDOM, published 2008 by Thames & Hudson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day.
Add this copy of Wally Olins the Brand Handbook /Anglais to cart. $89.26, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by THAMES HUDSON.
Add this copy of Wally Olins: the Brand Handbook to cart. $134.43, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2008 by Thames & Hudson Ltd.
Add this copy of Wally Olins the Brand Handbook /Anglais to cart. $157.59, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by THAMES HUDSON.
