The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present the latest scientific and medical information about light, the eye, and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic ...
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The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present the latest scientific and medical information about light, the eye, and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers, and interactive multimedia.
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Add this copy of Visual Communication: Images With Messages to cart. $2.81, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1994 by Wadsworth Publishing.
Add this copy of Visual Communication: Images With Messages to cart. $45.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Wadsworth Publishing.
