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Using Target Audience Analysis to Aid Strategic Level Decisionmaking

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Using Target Audience Analysis to Aid Strategic Level Decisionmaking - Tatham, Steve, Dr., and Strategic Studies Institute (U S ) (Editor)
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The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He explains the science behind what he calls population intelligence (POPINT) and makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decision-making. Military leaders, Federal, state, ...

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Using Target Audience Analysis to Aid Strategic Level Decisionmaking 2016, Department of the Army

ISBN-13: 9781584876991

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Using Target Audience Analysis To Aid Strategic Level Decisionmaking 2015, Lulu.com

ISBN-13: 9781329784093

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