Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Read More

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $35.00 Title: Urban Destination Marketing in Contemporary Europe by John Heeley Publisher: Ingram Publisher Services UK-Academic Print ISBN: 9781845414924, 1845414926 eText ISBN: 9781845414955 Edition: 2015 1st edition Format: EPUB eBook	$35.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ