ABOUT UNFAIR MINDSHARE Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies. In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a ...
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ABOUT UNFAIR MINDSHARE Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies. In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes. The book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year. This book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth. Order your copy today!
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Add this copy of Unfair Mindshare: A CMO's guide to community-led to cart. $15.42, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Unfair Mindshare.
Add this copy of Unfair Mindshare: A CMO's guide to community-led to cart. $21.44, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Unfair Mindshare.
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