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Understanding Media Users

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Understanding Media Users - Wilson, Tony
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies ...

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Understanding Media Users 2008, Wiley-Blackwell, Chichester, England

ISBN-13: 9781405155663

Hardcover