"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, ...
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"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands adopt to avoid or mitigate scandals, V???ansk???a and Gurova map the fashion industry's journey towards cultural sustainability"--
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Add this copy of Understanding Fashion Scandals: Social Media, Identity, to cart. $35.55, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Bloomsbury Publishing.
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New. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Understanding Fashion Scandals to cart. $35.56, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Bloomsbury Publishing.
Add this copy of Understanding Fashion Scandals: Social Media, Identity, to cart. $35.56, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Bloomsbury Publishing.
Add this copy of Understanding Fashion Scandals to cart. $36.44, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2024 by Bloomsbury Publishing PLC.
