This provocative business management book profiles highly successful companies that are experimenting with new strategies and tactics to better engage their employees and customers. The strategies may seem counterintuitive at first, but they are backed by solid, evidence-based behavioral science--and are an integral contributor to these companies' high performance and customer loyalty. The author provides significant and timely research to bolster his contention that many traditional management approaches need to be ...
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This provocative business management book profiles highly successful companies that are experimenting with new strategies and tactics to better engage their employees and customers. The strategies may seem counterintuitive at first, but they are backed by solid, evidence-based behavioral science--and are an integral contributor to these companies' high performance and customer loyalty. The author provides significant and timely research to bolster his contention that many traditional management approaches need to be upgraded.
Read Less
