With marketing ideas, this book is a solution for small-business owners. It covers the anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. It features four components of direct-marketing - the target, the message, the vehicle and frequency/timing.
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With marketing ideas, this book is a solution for small-business owners. It covers the anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. It features four components of direct-marketing - the target, the message, the vehicle and frequency/timing.
Read Less
Add this copy of Ultimate Guide to Direct Marketing to cart. $8.99, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Entrepreneur Press.
