Football, more than any other sport and today more than ever, is surrounded by stars, marketing strategies and advertising, making it the most attractive spectacle for the public. However, beyond its commercialisation, this sport has been impacted by a phenomenon resulting from globalisation and immigration flows that are gradually transforming the identity not only of the fans but also of society in general, which is beginning to understand itself in a much more global and territorially uprooted context.
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Football, more than any other sport and today more than ever, is surrounded by stars, marketing strategies and advertising, making it the most attractive spectacle for the public. However, beyond its commercialisation, this sport has been impacted by a phenomenon resulting from globalisation and immigration flows that are gradually transforming the identity not only of the fans but also of society in general, which is beginning to understand itself in a much more global and territorially uprooted context.
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