Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. A proven strategy for dominating markets developed over 15 years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you ...
Read More
Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. A proven strategy for dominating markets developed over 15 years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating resonators - great products or services that people buy without thinking because they solve the problems they have and make their lives better. Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders. If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and ? most importantly ? how you can become an organization they trust.
Read Less
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $1.47, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2008 by Wiley.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $1.47, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2008 by Wiley.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $2.36, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $4.15, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $4.15, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $4.36, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $4.57, new condition, Sold by Revolver Market LLC rated 5.0 out of 5 stars, ships from long beach, CA, UNITED STATES.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $5.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $6.03, very good condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES.
Add this copy of Tuned in: Uncover the Extraordinary Opportunities That to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES.