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True Story: How a Pulp Empire Remade Mass Media

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True Story: How a Pulp Empire Remade Mass Media - Fitzpatrick, Shanon
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Focusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden's magazines--featuring fitness tips, celebrity gossip, and sensational "true" stories--created an enduring editorial template and powered worldwide demand for interactive American media.

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True Story: How a Pulp Empire Remade Mass Media 2022, Harvard University Press, Cambridge

ISBN-13: 9780674268012

Hardcover