TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provides industry-specific examples to master travel and tourism marketing foundations, economics, and technology and professional sales. Its 12 chapters introduce the major segments of ...
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TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provides industry-specific examples to master travel and tourism marketing foundations, economics, and technology and professional sales. Its 12 chapters introduce the major segments of the travel and tourism industry and the economic impact the industry has on local, state, national, and the global economies. The products, services, and packages offered to business and leisure travelers by the different types of businesses in the industry are examined.
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Add this copy of Travel and Tourism Marketing (Deca); 9780538442855; to cart. $6.17, very good condition, Sold by APlus Textbooks rated 5.0 out of 5 stars, ships from Alpharetta, GA, UNITED STATES, published 2006 by Cengage Learning.
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Add this copy of Travel and Tourism Marketing (Deca) to cart. $16.99, like new condition, Sold by Georgia Book Company rated 5.0 out of 5 stars, ships from Chickamauga, GA, UNITED STATES, published 2006 by Cengage Learning.
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Like New. MULTIPLE COPIES AVAILABLE LIKE NEW-NEVER ISSUED-MAY HAVE SCHOOL STAMP, NUMBER, MINIMAL SHELF WEAR-EXPERIENCE AMAZING CUSTOMER SERVICE-WE SHIP DAILY.
Add this copy of Travel and Tourism Marketing to cart. $46.00, good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2007 by Thomson.
Add this copy of Travel and Tourism Marketing (Deca) to cart. $48.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Cengage Learning.