Transforming New Technologies into Cash Flow develops and applies a simple but powerful new concept to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map out paths that successfully integrate bundles of technologies, product functionalities, and market networks to create new product strategies. The book uses case examples and provides a Management Application Toolkit with simple and ...
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Transforming New Technologies into Cash Flow develops and applies a simple but powerful new concept to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map out paths that successfully integrate bundles of technologies, product functionalities, and market networks to create new product strategies. The book uses case examples and provides a Management Application Toolkit with simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategy choices with long-term net cash flow that results in real financial success.
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Add this copy of Transforming New Technologies Into Cash Flow to cart. $52.57, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2006 by Routledge.
Add this copy of Transforming New Technologies Into Cash Flow: Creating to cart. $54.41, very good condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2006 by Routledge.
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Seller's Description:
Very Good. Used, some outer edges and corners have minor scuffs, cover has light scratches, outer pages have some shelf wear, book content is in very good condition. Trade paperback (US). Glued binding. 260 p. Contains: Illustrations.
Add this copy of Transforming New Technologies Into Cash Flow: Creating to cart. $56.40, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2006 by Routledge.
Add this copy of Transforming New Technologies Into Cash Flow to cart. $73.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Routledge.
