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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China

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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China - Tabrizi, Behnam N., and Tseng, Mitchell M.
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China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a ...

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Transformation Through Global Value Chains: Taking Advantage of Business Synergies in the United States and China 2007, Stanford University Press, Palo Alto

ISBN-13: 9780804754828

Hardcover