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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them - Silverstein, Michael, and Fiske, Neil, and Butman, John (Contributions by)
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Silverstein and Fiske have thoroughly revised this "BusinessWeek" bestseller with new research and new insights into the still-growing phenomenon of trading up.

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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them 2004, Portfolio, New York, NY

ISBN-13: 9781591840800

Spanish
Revised edition

Hardcover