Skip to main content alibris logo
Trade Fair Design Annual 2015/2016 - Marinescu, Sabine (Editor), and Poesch, Janina (Editor)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency
Browse related Subjects
+ Browse All Subjects

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

loading
Trade Fair Design Annual 2015/2016 2016, Avedition

ISBN-13: 9783899862362

Trade paperback