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Tourism and the Branded City: Film and Identity on the Pacific Rim

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Tourism and the Branded City: Film and Identity on the Pacific Rim - Donald, Stephanie Hemelryk, and Gammack, John G
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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

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Tourism and the Branded City: Film and Identity on the Pacific Rim 2007, Routledge, Oxford

ISBN-13: 9780754648291

Hardcover