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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East - Avraham, Eli, and Ketter, Eran
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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East 2015, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137342140

Hardcover