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Tourism Marketing: Collaborative Approhb: A Collaborative Approach

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Tourism Marketing: Collaborative Approhb: A Collaborative Approach - Fyall, Alan, and Garrod, Brian
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

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Tourism Marketing: Collaborative Approhb: A Collaborative Approach 2004, Channel View Publications, Clevedon

ISBN-13: 9781873150900

Hardcover