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Tourism, Hospitality and Digital Transformation: Strategic Management Aspects

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Tourism, Hospitality and Digital Transformation: Strategic Management Aspects - Tajeddini, Kayhan (Editor), and Ratten, Vanessa (Editor), and Merkle, Thorsten (Editor)
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Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re ...

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Tourism, Hospitality and Digital Transformation: Strategic Management Aspects 2019, Routledge, Oxford

ISBN-13: 9780367149994

Hardcover

Tourism, Hospitality and Digital Transformation: Strategic Management Aspects 2019, Routledge, London

ISBN-13: 9780367150006

Paperback