Untold numbers of American businesswomen received their first lessons in salesmanship, money management, customer relations, marketing and fulfillment selling Girl Scout cookies, but, as readers will learn, The Girl Scouts stand for much more than cookies and badges. In fact, there is no other organization remotely comparable in size, experience, and resources devoted to developing the leadership in girls than that of the GSUSA. Defining the way the Girl Scouts do business, the business of leadership, Tough Cookies will ...
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Untold numbers of American businesswomen received their first lessons in salesmanship, money management, customer relations, marketing and fulfillment selling Girl Scout cookies, but, as readers will learn, The Girl Scouts stand for much more than cookies and badges. In fact, there is no other organization remotely comparable in size, experience, and resources devoted to developing the leadership in girls than that of the GSUSA. Defining the way the Girl Scouts do business, the business of leadership, Tough Cookies will capture the essence of the unique ways in which the GSUSA is run, and why it is so successful, inspiring readers everywhere. Telling the story for how the Girl Scouts organization adopted a set of fundamental principles for sustainingand buildinga 100-year old organization, Tough Cookies will demonstrate how the GSUSA have managed not only to transform themselves, but transform the rising generations of young women and the world they will inherit.
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