For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subjects leading academic authority, this readable text addresses the most challenging task faced by multinational companies - how to deal with globalization and the resulting need for globally integrated strategies. *NEW- Updated material throughout. - Provides students with the latest corporate experience and academic research on globalization and global strategy. *NEW- Emphasis on the ...
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For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subjects leading academic authority, this readable text addresses the most challenging task faced by multinational companies - how to deal with globalization and the resulting need for globally integrated strategies. *NEW- Updated material throughout. - Provides students with the latest corporate experience and academic research on globalization and global strategy. *NEW- Emphasis on the impact of the Internet. In most chapters. *NEW- Two additional chapters. - Explores regional strategy and strategies for companies from emerging economies. *NEW- Improved examples. - Supplies students with current research based content and an increased number of service business examples. *A focus on globalization and global strategy throughout. Not often found in other texts. - Serves students with a specific treatment of international business. *A highly-accessible format. Supplies intelligent students with one of the best written texts at the MBA level. *Numerous real-life examples. Shows students the in-depth, corporate world. How to framework and definitions.
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Add this copy of Total Global Strategy II (2nd Edition) to cart. $4.66, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by Prentice Hall.
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Seller's Description:
Good. Good condition. Book 2. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Total Global Strategy II: Updated for the Internet and to cart. $13.17, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2002 by Prentice Hall.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Total Global Strategy II: Updated for the Internet and to cart. $30.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Pearson College Div.
