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Tickling Sharks: How We Sold Business on Sustainability

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Tickling Sharks: How We Sold Business on Sustainability - Elkington, John
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Speaking Tomorrow's Truth to Power Sustainability is going mainstream--but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from--and where are the linked movements headed? Drawing on a half century of experience since the early seventies, "Godfather of Sustainability" John Elkington explains how a series of societal ...

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Tickling Sharks: How We Sold Business on Sustainability 2024, Fast Company Press

ISBN-13: 9781639080885

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