An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.
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An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.
Read Less
Add this copy of This Business of Music Marketing and Promotion, Revised to cart. $1.69, good condition, Sold by OnlineGoodwill rated 4.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 2003 by Billboard Books.
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Good. A copy that has been read, but remains in clean condition. All pages are solid. the cover is intact, but may show scuffs or light creases, as well as a possible rolled corner. The spine may show signs of wear. Pages may include limited notes and highlighting, The former owner may have written their name inside the front or back cover. COVER WILL VARY.
Add this copy of This Business of Music Marketing and Promotion, Revised to cart. $1.78, fair condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2003 by Billboard Books.
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Fair in fair dust jacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of This Business of Music Marketing and Promotion to cart. $2.71, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1999 by Billboard Books.
Add this copy of This Business of Music Marketing and Promotion to cart. $2.71, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Billboard Books.
Add this copy of This Business of Music Marketing and Promotion to cart. $2.71, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by Billboard Books.
Add this copy of This Business of Music Marketing and Promotion, Revised to cart. $3.00, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Billboard Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of This Business of Music Marketing and Promotion to cart. $3.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Billboard Books.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of This Business of Music Marketing and Promotion, Revised to cart. $3.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Billboard Books.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of This Business of Music Marketing & Promotion to cart. $3.68, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Billboard Books.
Add this copy of This Business of Music Marketing & Promotion to cart. $3.68, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by Billboard Books.
If a client walks into the marketing department of a music label and tells a panel that his work ?embodies creative expression unencumbered by commercial considerations,? some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop?s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider?s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop?s text to my area of study and recommend it as an important work in the field of music marketing. - OSU Comp Student 2008
followtheheard
Jul 19, 2007
good info easy read
the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read my only problem with it is its a little outdated, although most of the information is still applicable
