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The stuff you can't bottle: Advertising for the global youth market

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The stuff you can't bottle: Advertising for the global youth market - King Adz
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One of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is already way ahead in the future - this is often where the most exciting, progressive ideas and concepts get through and make it into production. It is a truly mind-blowing creative 'arena', where the message is often the medium and the medium changes so rapidly that only the ...

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The stuff you can't bottle: Advertising for the global youth market 2013, Jacana Media, Johannesburg

ISBN-13: 9781431407415

Paperback