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The role of resources in global competition

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The Role of Resources in Global Competition - Fahy, John
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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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The Role of Resources in Global Competition 2001, Routledge, Oxford

ISBN-13: 9780415237116

Hardcover