"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the ...
Read More
"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the Buy explains the motivation behind consumer choice and purchase in a clear manner using industry examples."--Page 4 of cover.
Read Less
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $108.39, good condition, Sold by Goodwill of Greater Milwaukee rated 4.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2023 by Fairchild Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend or curve to it. Book should have no writing inside or highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $666.66, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Fairchild Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $666.67, very good condition, Sold by Goodbooks rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2023 by Fairchild Books.
