"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the ...
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"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the Buy explains the motivation behind consumer choice and purchase in a clear manner using industry examples."--Page 4 of cover.
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Add this copy of Why of the Buy Consumer Behavior and Fashion Marketing to cart. $112.56, new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2023 by Fairchild Books.
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Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $123.60, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Fairchild Books.
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Add this copy of The Why of the Buy to cart. $123.61, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2023 by Fairchild Books.
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Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $159.63, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2023 by Fairchild Books.
