Since the FDA approved Viagra in March 1998, the ???little blue pill??? has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ...
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Since the FDA approved Viagra in March 1998, the ???little blue pill??? has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.
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Add this copy of The Viagra Ad Venture: Masculinity, Media, and the to cart. $9.56, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2005 by Peter Lang Inc., International Academic Publishers.
Edition:
2005, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2005
Language:
English
Alibris ID:
16784452753
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Viagra Ad Venture: Masculinity, Media, and the to cart. $24.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Peter Lang Inc., International.
Edition:
2005, Peter Lang Inc., International Academic Publishers
Add this copy of The Viagra Ad Venture: Masculinity, Media, and the to cart. $28.82, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2005 by Peter Lang Inc., International Academic Publishers.
Edition:
2005, Peter Lang Inc., International Academic Publishers
Add this copy of The Viagra Ad Venture: Masculinity, Media, and the to cart. $30.16, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2005 by Peter Lang Pub Inc.
Edition:
2005, Peter Lang Inc., International Academic Publishers
Add this copy of The Viagra Ad Venture: to cart. $47.25, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2005 by Peter Lang Publishing, Incorporated.
Edition:
2005, Peter Lang Inc., International Academic Publishers
Add this copy of The Viagra Ad Venture: Masculinity, Media, and the to cart. $53.00, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Peter Lang Inc., International.
Edition:
2005, Peter Lang Inc., International Academic Publishers
