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The Value Effect: A Murder Mystery about the Compulsive Pursuit of the Next Big Thing

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The Value Effect: A Murder Mystery about the Compulsive Pursuit of the Next Big Thing - Guaspari, John
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A business philosophy book in the guise of a whodunit, "The Value Effect" searches for the killer of the entrepreneurial spirit of American businesses. The mystery is solved when everyone finally understands that the Value Effect is not really a Next Big Thing at all but a surprisingly straightforward solution to a persistent problem.

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The Value Effect: A Murder Mystery about the Compulsive Pursuit of the Next Big Thing 2000, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781576750926

Hardcover