The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction
The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction
Excerpt from The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction Every advertiser has one or more reasons for the expenditure of money for publicity purposes. Plans are laid with these reasons as a basis. The style of advertisement to be used is determined by the plan, and the style of advertisement de termines the kind of copy, illustrations, and 'type faces to be used, as well as the arrangement of these. ...
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Excerpt from The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction Every advertiser has one or more reasons for the expenditure of money for publicity purposes. Plans are laid with these reasons as a basis. The style of advertisement to be used is determined by the plan, and the style of advertisement de termines the kind of copy, illustrations, and 'type faces to be used, as well as the arrangement of these. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Add this copy of The Typography of Advertisements That Pay; how to to cart. $19.00, fair condition, Sold by Pinesbridge Books rated 5.0 out of 5 stars, ships from Lawrenceville, NJ, UNITED STATES, published 1925 by D. Appleton and Company.
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Seller's Description:
Fair. No dust jacket. xvi, [2], 282 pp Over 125 b&w illustrations and sample advertisements, as well as specimen pages for 33 different typefaces. Red cloth cover, badly stained on back and lower righthand corner of front. Interior is in fine condition, pages clean and unmarked. Label of Charles J. Boyden pasted on inside front cover.
Add this copy of The Typography of Advertisements That Pay How to Choose to cart. $19.11, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of The Typography of Advertisements That Pay: How to to cart. $20.57, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Legare Street Press.
Add this copy of The Typography of Advertisements That Pay: How to to cart. $30.01, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Legare Street Press.
Add this copy of The Typography of Advertisements That Pay: How to to cart. $32.67, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of The Typography of Advertisements That Pay: How to to cart. $33.20, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Legare Street Press.
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