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The Truth About IKEA: How IKEA Built Its Global Furniture Empire

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The Truth About IKEA: How IKEA Built Its Global Furniture Empire - Stenebo, Johan
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KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an ...

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The Truth About IKEA: How IKEA Built Its Global Furniture Empire 2017, Gibson Square Books Ltd, London

ISBN-13: 9781908096074

Paperback