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The Total Business Plan: How to Write, Rewrite, and Revise

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Aids entrepreneurs in the planning and execution of a sound business venture, from conception to growth and expansion. Provides complete explanations of the total business planning process, including market planning, strategizing, research sources, pricing concepts, and specific questions entrepreneurs must ask in the preparation of a sound plan to its selected audience--whether it's managment, lenders, or the investment community. Numerous sample business marketing plan outlines are included with expert explanations. As a ...

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The Total Business Plan: How to Write, Rewrite, and Revise 1990, Wiley, New York, NY

ISBN-13: 9780471524502

Hardcover