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The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force

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The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force - Viardot, Eric
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While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established ...

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The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force 2018, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783662572009

Softcover reprint of the original 2nd edition 2017

Paperback

The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force 2017, Springer, Berlin, Heidelberg

ISBN-13: 9783662544884

2nd 2017 edition

Hardcover