Skip to main content alibris logo
The Survey Handbook - Fink, Arlene G
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey." --Gerald Albaum, University of Oregon, review in Journal of Marketing Research New to this edition: The characteristics ...

loading
The Survey Handbook 2002, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761925804

2nd edition

Trade paperback

The Survey Handbook 1995, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803959347

Trade paperback