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The Strategy Process: Concepts, Contexts, Cases

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The Strategy Process: Concepts, Contexts, Cases - Lampel, Joseph, and Mintzberg, Henry, and Quinn, James
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'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from the complexity of ...

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The Strategy Process: Concepts, Contexts, Cases 2013, Pearson Education Limited, Harlow

ISBN-13: 9780273716280

5th edition

Paperback