This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on ...
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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
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Add this copy of The Strategic Communication Imperative: For Mid- and to cart. $45.98, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Routledge.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of The Strategic Communication Imperative: For Mid- and to cart. $58.61, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2021 by Routledge.
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Seller's Description:
New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of The Strategic Communication Imperative: For Mid- and to cart. $159.70, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Routledge.
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Seller's Description:
New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: illustrations, black & white, tables, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of The Strategic Communication Imperative: For Mid- and to cart. $198.42, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2021 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
