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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations

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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations - Nevin, Mike
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Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is ...

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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations 2016, Routledge, London

ISBN-13: 9781138212763

Paperback

The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations 2014, Gower Publishing Ltd, Oxford

ISBN-13: 9780566087790

Hardcover