Skip to main content alibris logo

The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World

by ,

Write The First Customer Review
The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World - McGann, Bill, and McGann, Carol
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.

loading
The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World 2019, McGann Publishing LLC

ISBN-13: 9780985963682

2nd edition

Trade paperback