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The Story of Green & Black's: How Two Entrepreneurs Turned an Ethical Idea Into a Business Success

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The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success - Sams, Craig, and Fairley, Josephine
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Green & Black's is one of the best-known brands in the food world, f???ted both for its quality and for its ethical credentials. Launched on a shoestring in 1991 by wholefood pioneer Craig Sams and his journalist wife Josephine Fairley, it is now an internationally renowned, award-winning brand and multi-million pound business. In this book the couple tell their story, relating early ups and downs, chronicling their work with cacao farmers in Belize and talking candidly about the challenges of running a successful ethical ...

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The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success 2009, Random House Books, London

ISBN-13: 9781905211463

Mass-market paperback