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The Springboard - Denning, Stephen
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, ...

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The Springboard 2015, Routledge, London

ISBN-13: 9781138131620

Hardcover

The Springboard 2000, Routledge, Oxford

ISBN-13: 9780750673556

UK edition

Trade paperback