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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies - White, Dan
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In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart ...

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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies 2020, LID Publishing, London

ISBN-13: 9781912555765

Hardcover