The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.
Read More
The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.
Read Less
Add this copy of The Significance of the Women's Movement to Marketing: to cart. $18.00, like new condition, Sold by Common Crow Books rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 1985 by Praeger.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
As New. 1985 Hardcover in NEW condition. This book is still in the publisher's shrink wrap, so we are unable to confirm edition information, but we would be happy to unseal this item if you would like us to confirm any particulars. No jacket present.
