The Seven Principles of Wom and Buzz Marketing: Crossing the Tipping Point

Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Read More

Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Mar 05, 2025) 60 Day Rental: $22.00 (Expires Apr 04, 2025) 90 Day Rental: $27.50 (Expires May 04, 2025) 120 Day Rental: $33.00 (Expires Jun 03, 2025) 180 Day Rental: $35.75 (Expires Aug 02, 2025) Buy eBook Lifetime Access: $54.99 Title: The Seven Principles of Wom and Buzz Marketing by Panos Mourdoukoutas; George J. Siomkos Publisher: Springer Nature Print ISBN: 9783642021084, 3642021085 eText ISBN: 9783642021091 Edition: 2009 2010 edition Format: EPUB eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ