Good communication requires more than knowing the language. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, seasoned cross-cultural trainers for businesspeople, provide a guide through Victor's LESCANT model (Language, Environment, Social Organization, Context, Authority, Nonverbal, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences between Mexico and others in North America, presenting examples to help people avoid common communication mistakes.
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Good communication requires more than knowing the language. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, seasoned cross-cultural trainers for businesspeople, provide a guide through Victor's LESCANT model (Language, Environment, Social Organization, Context, Authority, Nonverbal, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences between Mexico and others in North America, presenting examples to help people avoid common communication mistakes.
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